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Social Media Manager 

1 - 3 year experienced
Posted: 30 days ago
Openings: 1
Applicants: 22

Become a granimal!

About Granimals

Granimals is a one-stop solution freeing people from pain and limitations and helping them achieve their dream outcomes via online injury rehabilitation, specialised sports performance, and strength & conditioning focused training.

In 2 years of operations we have impacted the lives of ~3000+ global customers in 20 countries and 5 continents. We have bold ambitions to become the largest mindset-led injury rehabilitation organisation in the world By 2028.

Bootstrapped, founded and led by three childhood friends and ex-professional athletes – Aameen, Sidharth, and Rochan, Granimals have a team of experienced physiotherapists, trainers and coaches, that provide customised online programs tailored to each individual's needs.

Job Overview

We're looking for a Social Media Manager to strategically scale our social presence with an emphasis on Instagram, Youtube, and LinkedIn, driving audience growth, increasing brand awareness, and strengthening our domain authority. Experienced in growing online communities and increasing engagement (internal and external), this role will own the social strategy, manage day-to-day activities, develop company guidelines, and coordinate the editorial calendar for all owned channels.

  • Design and lead the implementation of a social media strategy for our social channels (Instagram, Pinterest, Twitter, LinkedIn, Facebook, Threads). This strategy will align with current business goals, create value for our audience, and be informed by data insights.
  • Develop and execute a YouTube content strategy that accelerates the growth of our newly launched channel. Collaborate with SEO and paid media teams to leverage YouTube content to enhance search engine performance metrics.
  • Own social media editorial calendar in partnership with other functions. Manage content execution and deliverables, video production, and day-to-day social media posting, working cross functionally to maintain business, brand, and compliance standards.
  • Stay up-to-date with social media, industry and cultural trends, algorithm updates, and best practices to ensure campaigns are effective and relevant.
  • Establish benchmarks and define, analyse and report on key metrics, using social data to create strategic recommendations that improve channel health.
  • Conduct an in-depth quarterly competitive analysis by auditing and monitoring key competitors and use insights to adapt our social strategy.
  • Monitor, listen, and respond to audience comments and direct messages in partnership with marketing team members. Assist with crisis management communications strategy.
  • Craft an influencer strategy that supports the growth of our social channels and brand presence, sourcing influencers that align with Granimals brand and business goals.
  • Develop and maintain relationships with influencers, partners, and other key stakeholders to expand the reach of social media campaigns and member growth associated with influencer partnerships.
  • 1-3+ years of social media management experience.
  • Prior experience driving social strategy and day-to-day execution in a cross-functional organisation.
  • Exceptional writing skills and ability to translate complex topics into simple, digestible copy.
  • Eye for design and creating compelling brand content. You're a Canva pro.
  • Short form & long form video production experience.
  • Passion for organic content creation - you're not shy to get in front of the camera.
  • Experience in understanding and mapping a customer journey from social media data.
  • Strategic and analytical thinker that can interpret metrics and turn them into actionable insights.
  • Video editing experience is a plus.
  • Entrepreneurial Environment: Your ideas drive success. Take charge and act as an entrepreneur.
  • Generous PTO: Enjoy industry-leading Paid Time Off for a balanced life.
  • Flexible Work: Embrace diverse working styles with our remote-first approach.
  • Direct Exposure: Grow professionally by working closely with our senior executive team.
  • Clear Career Path: Own your career with a transparent roadmap for financial and professional progression.
  • Remote work opportunities